State Marketing Plan Calls For Residents' Help

A plan for Connecticut's tourism marketing, discussed at the Chamber of Commerce of Eastern Connecticut’s annual Tourism Breakfast on Tuesday, suggests using residents as "ambassadors," The Bulletin reported. 

Department of Economic and Community Development Deputy Commissioner Kip Bergstrom outlined the marketing plan, which also calls for "de-emphasizing localism," at Mystic Seaport's Latitude 41, the article says. 

According to The Bulletin, Bergstrom told the breakfast's attendees that the plan is said to feature lots of photos and few words.

Bergstrom's office has been requesting residents to submit their Connecticut stories, the article says, noting that this is an important part of the "ambassador" marketing plan.

Though Bergstrom said the resident-written stories are getting thousands of reads, he warned that results from the full marketing effort are expected to take some time, The Bulletin reported.

“We’re starting from a low place, but we have a huge market,” Bergstrom said in the article.